SEO in WordPress websites is very easy nowadays. As it is a leading CMS (Content Management System) in the world. This is very easy to use and very beginner-friendly. Today, in this article we will be discussing how to SEO WordPress website. Let’s get to it.
What is WordPress?
As we talked about in the intro it’s the most popular CMS in the world. This helps you to manage your website content easily without coding knowledge. Most of the sites on the web are powered by this. So what’s the benefit of this? Does this help you rank higher in search engines? The fact is, WordPress itself doesn’t help you to rank higher in search engines. But it’ll make your efforts super easy to do SEO for your site. Though you have to know some important strategies and terms. But you will get support from awesome plugins to optimize your site.
Main focus point of WordPress SEO
WordPress SEO will be completed on the site. For this, it’ll be an on-page SEO guide. There is nothing related to off-page SEO. The off-page SEO part will be the same as it was before. We will discuss that some other day.
We have to focus on these main topics.
- Permalink as well as URL structure
- Meta Tags
- Text Size
When it comes to themes, most people may get confused because of lots of variety. There are a huge amount of free and paid themes. In the beginning, I personally prefer that you should start with a free theme. I like Astra, OceanWP, Hestia, Neve. But this is not the ultimate list. There are lots more. You can google it and get a huge suggestion.
Things to keep in mind during selecting themes. Make sure the theme is mobile responsive. The latest Google update says that the websites that are mobile responsive will rank higher in google. As Google has the most market share in the search engine market we shouldn’t ignore them. Another thing is to make sure the theme is lightweight and fast. The latest popular themes are fast and reliable. So you just check it then install it in WordPress.
The plugin is the most important part of WordPress. This because it increases our website functionality without doing a single code. It helps us to integrate advanced features into a WordPress site. Anyway, we are not talking about brief items in this article. The plugin we have to install is Yoast SEO. It’s a free plugin. It’ll help us to make our website SEO friendly.
We can see versatile options here. The main part. Yoast SEO plugin will tell you how many words you should put in an article. How keyword density the article should be. This is how your article will be SEO friendly.
Permalink is what you see in the URL. Permalink structure is important in SEO. A structured permalink gives users and search engines a very clear context about the post or article or content whatever it is. This is why you have to make sure it looks very fresh and clean. It shouldn’t be junky or ugly. To make the best permalink structure go to your WordPress permalink settings and make the permalink common settings to post name. Then it’ll automatically set up your permalink to yourdomain.com/postname. You can edit the text if you need it.
Meta tags do not directly impact your SEO. But this is very important for your website. A meta tag is actually what you write to show in the search result. This is important because this makes the user decide whether they will click your link on the search engine or not. In short, this the summary of your post or content. So the click rate is reliable on this. Whenever your site gets traffic your website gets more recognition to search engines and that is important for SEO.
I think this is the point most people don’t mention. This is a noticeable thing that when the text size is too small or too big to read and users feel uncomfortable your bounce will get high. And that’s a big problem. So make sure you publish your content is so user friendly. Google and other search engines put very importance on the user experience. So normally make your website content 16 px in WordPress. That will be better.